Akamai “Magic of Math”

Nature:

Akamai, an Internet streaming service provider founded by a couple of MIT graduates, aligned with the country’s primary math education organizations in a sponsorship program dubbed “The Magic of Math”.

Sponsor:

Akamai Technologies/The Akamai Foundation

Property:

International Math Olympiad 2001 (IMO), Mathematics Association of America (MAA)

Objectives

  • Illustrate mathematical foundation upon which Akamai proprietary technology is built.
  • A meaningful platform for Akamai to build word of mouth marketing.
  • Makes a statement about Akamai’s commitment to the mathematics and engineering fields.
  • Provides a recruiting tool and a source of employee pride within company.

Primary Sponsorship Benefits

  • Akamai positioned as lead corporate sponsor of primary public math education programs in the country and globally
  • Presenting sponsor of International Mathematics Olympiad in 2001
  • Lead sponsor of American Mathematics Competition
  • Title sponsor of proprietary event being created to support program
  • Exposure in thousands of schools nationally and many more globally
  • Integration into hundreds of thousands of collateral pieces distributed at schools
  • Serve as title sponsor of primary events surrounding IMO – opening and closing ceremonies, awards banquet
  • Involves Akamai employees who are able to socialize with top students, establishing relationships that lead to employment options for the world’s top math students