Branding

  • TWG provides comprehensive brand solutions: ranging from Brand ID, visual design, logo, website, retail, packaging and brand positioning; as well as tactical brand campaigns to engage audiences and win customers.
  • In our 30 years of branding experience, we have found that too often companies will engage in “one-off” marketing activities that are built on a weak strategic foundation, resulting in poor tactical execution, sales pull-through and a lack of direct revenue results.
  • TWG’s approach is to assess brand programs from the ground up, establishing near and long-term competitive positioning, breakthrough creative and measurable revenue objectives.
  • TWG works both creatively, and strategically, with our client brands to define programs that will deliver Return on Investment (ROI) for our client brands, and a Return on Experience (ROE) for their customers.
  • By building a strategy with business objectives top of mind, TWG creates lasting global brands, marketing campaigns and strategic revenue programs, that deliver lasting value to both our clients and their customers.