Wowio

Client:

WOWIO, Inc. portfolio of properties: WOWIO.com, WEVolt, Drunk Duck, WowioTV

Service:

eBooks, eComics and digital media, cross-platform content provider.

Photos

Objective

Create strategic marketing presence around SOLD OUT Comic-Con San Diego, the “youth culture event of the year.” Develop positive public relations, press, advertisers, strategic partners and market re-launched website, acquisitions, business-to-business and business-to-consumer promotional activities.

TWG Solution

Instead of just “another exhibitor booth” at this Convention, TWG created a cut through the clutter Convention presence for WOWIO by delivering the WOWIO Comic Cruise, procuring a docked super yacht for WOWIO marketing and business activities, as well as the exclusive, parallel berth behind the convention center to provide a versatile platform for the accomplishment of all WOWIO business initiatives at The Con.

TWG Results

  • Over 1,000,000 additional page views to family of WOWIO, WEVolt and Drunk Duck websites during month of Comic Con
  • Over 80,000 unique viewers to WowioTV digital channel launch
  • 50 publisher meetings with 35 pending contracts and 8 existing contracts
  • 10: 1 ROI on investor commitments
  • Charter advertiser meetings ranging from Hilton to Jack in the Box
  • Partnership with Universal Music and Hip Hop Chronicles
  • Placement of Cowboys & Aliens Comic, powered by Drunk Duck on Cowboys & Aliens official movie website (Universal Pictures)
  • PR mentions across new, traditional and industry specific media ranging from the New York Times, Los Angeles Times, GeekWeek TV and Comics on Comics

WOWIO Comic Cruise Program

TWG Event & Super Yacht Site Plan

  • Red Carpet
  • Step & Repeat
  • Themed Entryway & Booths
  • Floor 1: WOWIO Panel Series & VIP Section
  • Floor 2: WOWIO Lounge
  • Floor 3: WOWIO Stage

Performances

  • Knights of Monte Carlo
  • Shawn Chrystopher
  • DJ: Groovering

Broadcasts

  • GeekWeek Live
  • WowioTV Live

Media Announcements

  • WOWIO Books Evolved: Site Re-Launch
  • WOWIO TV: Digital Channel launch
  • WEVolt Acquisition
  • Drunk Duck Acquisition
  • Universal Music Partnership

Media Coverage & Attendees

  • CNN
  • Entertainment Weekly
  • Cox Communications
  • Wall Street Journal
  • Los Angeles Times
  • LA Business Journal
  • Hollywood Reporter
  • Vanity Fair
  • CBS News

WOWIO Strategic Partners

  • Drunk Duck
  • WEVolt
  • Geek Week
  • Top Cow
  • Universal Music

Promotions

  • WOWIO Tweet your Tat contest
  • Coveroo custom phone engravings
  • NBC Heroes graphic novel signing by Jason Badower
  • Drunk Duck Pub Crawl @ Tipsy Cow

Premiums

  • Reusable Water Bottles
  • Recycled Sunglasses
  • Recycled Frisbees
  • Commemorative Poster
  • Event T-Shirt
  • Boarding Pass

Collaborating Agencies

  • The Wilkinson Group (TWG)
  • Go Raise Green (GRG)
  • Artime Group
  • Allison & Partners

Strategic Partners

  • Top Cow
  • Universal Music
  • Geek Week
  • JustinTV
  • Six Degrees SD