Khushwant ‘Khush’ Singh Nijjar


Khush has 10 years sales and marketing experience in advertising, including 3 years of running a successful sports management and marketing company in UK. Khush has worked with Fortune 100 companies around the world and have excellent sales and management skills to manage rights holders and sponsors relationships to deliver maximum ROI. Due his ability to understand client’s objectives and provide suitable solutions, he has established himself as an independent sports marketing professional in a very competitive sports management business.

Khush has developed and activated sports marketing strategies for his clients in Europe, Indian sub-continent, Caribbean and North America. The reason behind Khush’s success has been his in-depth knowledge of sports marketing, brand and rights holders contacts around the world.