Naming Rights

  • TWG has provided Naming Rights counsel to some of the top construction projects in Major League Baseball and the NCAA.  We have provided expert sales, inventory and negotiation counsel to both property owners and their partner brands.
  • TWG architected the model for thriving downtown urban ballparks with its negotiation of AT&T Park, home of the World Champion San Francisco Giants of Major League Baseball, and year round events, ranging from the ESPN X Games to NCAA Bowl Games.
  • TWG delivered the largest public university naming rights deal in the world with its $40 million procurement of the Pepsi Save Mart Center, delivering a mixed-use retail and arena venue to CSU Fresno that plays host to both NCAA athletic events and concerts such as Tim McGraw and Carrie Underwood.

View a sample of our naming rights case histories: