Realize value beyond media exposure for buyers and sellers

No sponsorship trend has garnered more attention in recent years than naming rights for sports, municipal and entertainment facilities.

As rights fees escalate and facilities are increasingly more willing to sell their name for the right price, negotiating this sponsorship niche is becoming an increasingly sophisticated process. Companies need to generate returns on their marketing investments and properties need assurance that they are generating the level of fees deserved.

TWG has created record-setting naming rights sponsorships by defining the strategic needs of all parties and delivering value to corporate partners.

Convention centers, airports, performing arts venues, entertainment complexes and university facilities are the next wave in this dynamic area of sponsorship, both in the United States and into Europe and Asia.