TWG Named Agency of Record by NoisePop

(San Francisco, CA, February 15, 2007) - The Wilkinson Group (TWG) announced today that it has been hired as the official partnership marketing agency of record for NoisePop Industries.

Established in San Francisco in 1993, Noise Pop started as a yearly festival of independent music that featured the best local bands the city had to offer. Over the last 14 years it has grown into a widely respected brand.

The company is now the leading independent music festival in San Francisco, and is expanding the scope and presence of its established brand into year-round events, an expanded line of original merchandise, media, exclusive music and noisepop.com - their own indie music, art and community-focused presence on the web.

Noise Pop's mission is to be a premier source of high quality independent events, music, media, art, and merchandise to our expanding community.

About The Wilkinson Group
The Wilkinson Group (TWG) was founded in Toronto, Canada over 25 years ago, before moving to San Francisco in 1994. With clients ranging from Fortune 500 companies and municipalities, to sports and entertainment venues, TWG enjoys a global reputation as a leader in strategic consulting and sponsorship marketing. To date, TWG has negotiated and activated over $1,000,000,000 in partnership marketing, naming rights and sponsorship programs, the most of any independent agency in North America. www.twgsponsorship.com