Gain control and long-term equity by owning a custom-designed event property

With ever-increasing rights fees, traditional sponsorships and mass media vehicles are becoming less cost effective. When implementation costs are added to the basic fees paid for a sponsorship, the result can be a drain on the bottom line.

This is particularly true when there is no real strategic application to help achieve the desired results.

Creating a client-owned event or media property is a highly effective method for gaining all of the results desired from a marketing investment while building equity for long-term benefit. TWG specializes in creating proprietary programs, such as concerts, tours and cause programs (e.g., education, environment, poverty relief) that are based on corporate strategy and the true needs of the business.

As entertainment for customers, employees, vendors and executives, proprietary events create long-lasting memories.