NBC Bay Area (2009 - current)
The Wilkinson Group has been retained to develop strategic plans for proprietary NBC branded event properties. TWG will build extensive blueprints for unique, commercially viable event properties that enable NBC to generate and sustain new revenue streams, broaden viewership and showcase the network's capabilities in developing innovative advertising products. The events are scheduled for launch in 2010. www.nbcbayarea.com
Park Lane Investments (2009 - current)
TWG has entered into a joint venture with this premier Los Angeles based investment banking firm that represents major sports teams owners (Chicago, Tampa, etc.) to provide partnership marketing strategies for institutions such as municipalities, airports, universities and arenas.
The Sports Resort, Sacramento (2007 - current)
TWG is the Agency of Record for sponsorships, marketing and branding of an Olympic Sports Facility and a multi-use residential/business community in West Sacramento, California. Scheduled to open 2012.
Las Vegas Springs Preserve (2006 - current)
In the location where the water was discovered that gave birth to the city of Las Vegas, TWG created and packaged this 500 acre, half billion dollar facility and Wellness Center naming, sponsorship and partnership program and secured four major sponsors. TWG is providing ongoing consultation to the principles. www.springspreserve.org
San Jose Stealth Professional Lacrosse Team (2009):
TWG managed the organization and game day operations; media acquisition and management; web, public relations, communications; partnerships and sponsorships acquisition; television, media buying; television commercial and show creation, production and placement; and day to day business operations. TWG created, managed and executed over $2 million in media, sponsors, and promotions within the year (as of the 2010 season, the team has become the Washington Stealth). www.stealthlax.com
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Sample of TWG's branding strategy and management |
Festival of Sail, San Francisco (2008):
TWG, on behalf of the San Francisco Maritime National Park Association, developed and managed Festival of Sail San Francisco, a five-day "Tall Ships" event that spanned the entire San Francisco waterfront and drew 250,000 attendees. TWG negotiated, contracted and executed over $1 million in media partnerships and direct cash revenues for the event as well as creating and managing Festival of Sail's integrated branding/marketing partnerships. TWG served as Festival of Sail's primary event management agency. www.festivalofsail.org
Oakland A's - Cisco Field (2008):
TWG, on behalf of client Cisco, created, negotiated and delivered a $201 million naming rights and product integration deal, partnering Cisco with the Oakland Athletics of Major League Baseball. TWG's global business development strategy utilized Cisco technologies to create state-of-the-art fan experiences and provide a new area of business development for Cisco, resulting in new growth sectors for the sale of Cisco products to sport and entertainment venues around the world.
Sisterwoman.com (2008):
TWG created, developed and launched one of the first social networking sites, specifically designed for women, in conjunction with one of the creators of MTV. www.sisterwoman.com
Blue Planet Festival (2008):
On behalf of client Hawaii Visitors and Convention Bureau, TWG created several experiential marketing concepts to drive off-season traffic to Hawaii. The first sustainable music festival driven solely by alternative forms of energy (bio-fuel, wind, solar, wave) was chosen by HVCB. Strategy and operational plans developed by TWG and internally executed.
Fisherman's Wharf Community Business District (2008):
Partnership Agency of Record for the second busiest tourism area in the world (following Disneyland) and created the Community Business District's marketing and sponsorship plans.
Tetris World Championship (2007-2008):
TWG created a global on-line and multi-venue global competition for the world's most played/bought video game: Tetris. Internally launched in 2008.
Noise Pop (2007-2008):
TWG served as the sponsorship and media agency for this 15-year old alternative music festival focused in the SF area. www.noisepop.com
Los Angeles World Airports - LAX / ONT (2007 - 2009):
In a strategic partnership with JC Decaux North America, TWG won a 10 year, $100 million competitive bid contract to serve as the official sponsorship and marketing income agency for the Los Angeles International Airport (LAX) and Ontario International Airport (ONT). Duties include developing, selling, negotiating and implementing all non-signage revenue programs, including pouring rights, naming rights, product sampling and placements, events, community outreach and activated on-site sponsorships on behalf of both airports.
CCN - Community Communications Network (2007):
A closed circuit institutional broadcast network which shared emergency services, news, advertising, sponsors, and experiential actions. TWG developed the marketing, advertising and sales strategy, plans and materials.
Taylor Woodrow Grand Prix of San Jose (2005-2006):
TWG created the San Jose Grand Prix on behalf of its client, The Canary Fund, to create sponsorship revenue, connect with high-net worth donors and highlight the Canary Fund cause of early cancer detection. TWG facilitated the Champ Car and Canary Enterprises agreement that led to this major league car race and urban festival in downtown San Jose and assisted with the planning thereof. TWG was also directly responsible for $900,000 in cash sponsorships, $300,000 in budget offsets and $2 million in media for the inaugural 3-day event.
Acumen Fund (2005):
One of three Cisco System Foundation projects that TWG created, developed, marketed, launched and activated. www.acumenfund.org