San José Grand Prix

Nature:

Development and Sponsorship of Champ Car World Series auto race in San Jose on behalf of Canary Fund (now Canary Foundation)

Primary Sponsor:

Taylor Woodrow

Property:

Champ Car World Series auto race in San José

Photos

Objectives

Canary Foundation

  • Generate public awareness for the need for developing early detection methods for cancer
  • Access high net worth individuals, particularly in the local technology community
  • Develop a promotional platform for Canary Foundation
  • Generate funding for the fund

Taylor Woodrow

  • Generate public awareness for a company with limited local exposure
  • Establish relationships in the local community and government
  • To be seen as supporting San José

For details read the Stanford Graduate School of Business’ case study:
Canary Fund and the San José Grand Prix (pdf)