Save Mart Center

Nature:

Naming rights and comprehensive sponsorship of new on-campus arena

Sponsor:

Pepsi-Cola, Save Mart Supermarkets

Property:

California State University, Fresno (Fresno State University)

Sponsorship Investment:

$40 million over 23 years

Photos

Objectives

Pepsi-Cola

  • Capture long term campus-wide and arena beverage rights
  • Leverage relationship with major retail partner
  • Liquidate investment with direct returns

Save Mart Supermarkets

  • Gain naming rights to most prominent facility in a large geographic region (California’s Central Valley, Save Mart’s primary market)
  • Receive rights that generate store traffic and direct returns
  • Provide real value to the community

Fresno State

  • Generate revenue to fund development of major league-style on campus arena
  • Develop partnerships that provide additional marketing benefits to the university

Primary Sponsorship Benefits

Pepsi-Cola receives:

  • 23 year exclusive pouring and vending rights
  • Pass through rights for fast food and retail grocery categories
  • Extensive benefits package including signage, media, tickets, suites, branding in all athletic venues

Save Mart Supermarkets receives:

  • Facility naming rights – “Save Mart Center” opens in the Fall of 2002
  • Exclusive ticket sales rights
  • Facility use for self-produced events
  • Promotional rights from Pepsi’s package