Nature: Naming rights and comprehensive sponsorship of new on-campus arena
Sponsor: Pepsi-Cola, Save Mart Supermarkets
Property: California State University, Fresno (Fresno State University)
Sponsorship Investment: $40 million over 23 years

Pepsi-Cola
- Capture long term campus-wide and arena beverage rights
- Leverage relationship with major retail partner
- Liquidate investment with direct returns

Save Mart Supermarkets
- Gain naming rights to most prominent facility in a large geographic region (California's Central Valley, Save Mart's primary market)
- Receive rights that generate store traffic and direct returns
- Provide real value to the community

Fresno State
- Generate revenue to fund development of major league-style on campus arena
- Develop partnerships that provide additional marketing benefits to the university

Primary Sponsorship Benefits

Pepsi-Cola receives:

• 23 year exclusive pouring and vending rights
• Pass through rights for fast food and retail grocery categories
• Extensive benefits package including signage, media, tickets, suites, branding in all athletic venues

Save Mart Supermarkets receives:

• Facility naming rights - "Save Mart Center" opens in the Fall of 2002
• Exclusive ticket sales rights
• Facility use for self-produced events
• Promotional rights from Pepsi's package

Pepsi and Save Mart officials present a $3 million check representing the first payment of their $40 million Save MartCenter sponsorship. From left to right: Arakel Arisian, associated students president; Al Bohl, athletics director; Brian Spearman, vice president, retail sales for the Pepsi Bottling Group; Bob Piccinini, chairman and president of Save Mart Supermarkets; and President John Welty.