Nature: Development and Sponsorship of Champ Car World Series auto race in San Jose on behalf of Canary Fund (now Canary Foundation)
Primary Sponsor: Taylor Woodrow
Property: Champ Car World Series auto race in San José

Objectives

Canary Foundation
- Generate public awareness for the need for developing early detection methods for cancer
- Access high net worth individuals, particularly in the local technology community
- Develop a promotional platform for Canary Foundation
- Generate funding for the fund

Taylor Woodrow
- Generate public awareness for a company with limited local exposure
- Establish relationships in the local community and government
- To be seen as supporting San José

For details read the Stanford Graduate School of Business' case study entitled: Canary Fund and the San José Grand Prix (pdf)