Nature: Sponsorship for expanded recreation center - required for University to move to NCAA Division IA level competition
Sponsor: Pepsi-Cola
Property: UC Riverside
Sponsorship Investment: $3 million over ten years, plus funding from an alumni-based vending program that pays UC Riverside a commission on sales from machines placed throughout the region

Objectives

Pepsi-Cola
- University-wide beverage sales rights
- The ability to liquidate sponsorship through partner tie-ins
- Affinity relationship with University students, supporters and alumni

UC Riverside
- Funding needed to expand seating capacity of recreation center for home basketball games, allowing for UC Riverside to compete at Division IA level
- Generate new revenues from on-campus beverage business which previously only brought the University about $10,000 per year

Pepsi-Cola receives campus wide vending and pouring rights for ten years, plus exclusive marketing partnership with athletics and alumni groups.